We will cover the use of social networks more widely in this e-book, but one point needs to be made very clear: an online strategy is not limited to having one or two profiles and fanpages. It is vital to have a good website, with a layout that reflects the values that your establishment wants to transmit. It is also important that information such as location, contact, schedule, opening hours and even a menu are available for those who visit the page.

Definitive Guide to Digital Marketing Frenet

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